'JOIN THE GOLD RUSH!'

Advertising Awards

The Advertising Awards are now closed for entries. The aim of these Awards is to recognise the best advertising and marketing communications across a range of media, in arguably the most challenging of all industry sectors. As always the judges are looking primarily for creativity, clarity and impact, but in an effort to recognise effectiveness as well, the Judging Panel for 2010 will be made up of a larger weighting of client representatives to creative experts.

As well as changing the balance of the panel we are revamping the format that the Judging day itself will take. The Judging day for 2010 will now consist of two distinct groups, each with their own chair who will debate the entries and form a shortlist. The panel will come together to debate this shortlist and decide on the winners for each category by an electronic blind voting system and the results will be known only to the organisers until the Awards night. Lucian Camp from Tangible will remain as the Overall Chair to offer guidance where needed.

Click on the categories below to view the criteria.

Categories

Best Broadcast Advertisement
- This category rewards the most impressive financial advertisement that has appeared on UK television or radio in 2009.
- Entries should be submitted on a CD or DVD only
- If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
Best Business Press Advertisement
- This category is for advertisements aimed at financial advisers or other professionals working in the Financial Industry. The entry should have appeared in trade newspapers or industry magazines.
- If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
- Please also submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.
Best Consumer Press Advertisement
- This category is for advertisements aimed at the consumer. The entry should have appeared in national newspapers or consumer magazines.
- If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
- Please also submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.
Best Direct Mail Pack
- This category recognises the best mail pack directed at IFAs or consumers.
- If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
- Please also submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.
Best Online Advertisement
- This category considers creativity and innovation in the electronic field. Entries can include web sites, DVDs, CD-ROMs and other digital communications aimed at all target audiences.
- If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
Best Outdoor Advertisement
- This category rewards the best use of outdoor financial advertising.
- If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
- Please also submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.
Business Campaign of the Year
- This premier award will go to the most consistently outstanding work of 2009 that is directed at the Financial Industry.
- Entries must contain at least three related advertisements that need not necessarily have appeared in the same medium. Please note that each campaign of three or more images is counted as one entry and therefore only one entry fee is required.
- Please also submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.
Consumer Campaign of the Year
- This premier award will go to the most consistently outstanding work of 2009 that is directed at consumers.
- Entries must contain at least three related advertisements that need not necessarily have appeared in the same medium. Please note that each campaign of three or more images is counted as one entry and therefore only one entry fee is required.
- Please also submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.

Work may be entered into any of the listed categories. The same entry may be submitted into as many categories as appropriate, and will be considered each time as a separate and individual entry and as such will be subject to a separate entry fee of £85 + VAT

Please note that in order to be eligible all entries must have appeared or are about to appear for the first time between January 2009 and January 2010.

Once you have completed your online entry please send samples of your advertisement on an A3 board, clearly labelled with:

Company name
Agency name
Advertisement / Campaign title
Unique entry number (you will be provided with this upon completion of entry)

To:

Stacey Dyzart
The Money Marketing Financial Services Awards 2010
Centaur Events
St Giles House
50 Poland Street
London
W1F 7AX

Please note that after the judging we will destroy entries by 30th April 2010 unless otherwise instructed.