Advertising Awards

Advertising Categories

Expand all Collapse all

• Best Broadcast Advertisement

  This category rewards the most impressive financial advertisement that has appeared on UK television or radio in 2011.
  
  Entries should be submitted on a CD/DVD/USB only.
  
  If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
  
  Please submit an image of your advert (can be a screen grab) when making your online entry which will be used on the on-screen graphics on the night.

• Best Business Press Advertisement

  This category is for advertisements aimed at financial advisers or other professionals working in the Financial Industry.  The entry should have appeared in trade newspapers or industry magazines.
  
  If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
  
  Please submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.

• Best Consumer Press Advertisement

  This category is for advertisements aimed at the consumer.  The entry should have appeared in national newspapers or consumer magazines.
  
  If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
  
  Please submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.

• Best Direct Mail Pack

  This category recognises the best mail pack directed at IFAs, professionals working in the Financial Industry or consumers.
  
  If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
  
  Please submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.

• Best Online Advertisement

  This category considers creativity and innovation in the electronic field.  Entries can include web sites, DVDs, CD-ROMs and other digital communications aimed at all target audiences.
  
  If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.

• Best Outdoor Advertisement

  This category rewards the best use of outdoor financial advertising.
  
  If you are submitting more than one advertisement in an entry, each one will be judged separately and so each one must be entered separately with its own entry fee.
  
  Please submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.

• Business Campaign of the Year

  This premier award will go to the most consistently outstanding work of 2011 that is directed at the Financial Industry.  
  
  Entries must contain at least three related advertisements that need not necessarily have appeared in the same medium. Please note that each campaign of three or more images is counted as one entry and therefore only one entry fee is required.
  
  Please submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night. 

• Consumer Campaign of the Year

  This premier award will go to the most consistently outstanding work of 2011 that is directed at consumers.  
  
  Entries must contain at least three related advertisements that need not necessarily have appeared in the same medium. Please note that each campaign of three or more images is counted as one entry and therefore only one entry fee is required.
  
  Please submit an image of your entry when making your online entry which will be used on the on-screen graphics on the night.